“Joe to go” you can get anywhere in Princeton. But Small World Coffee has a line out the door, even at night. Hard to get a table in the hustle-bustle back room amid amped chatters. I don’t think it’s just because of its local ownership or its central Witherspoon Street visibility. They have the same parking headaches as everybody else, but the place is packed. Consistent product, consistent results.
For me, it’s all about the caffeine buzz, probably a function of the taste. Or vice-versa. Great rich taste = strong brew. Everything else is secondary. This is not a review; I’m just sayin’. The coffee’s just better, man. We even get it at home, by mail order. Junkies.
Just goes to show you… Better coffee or better clothing, it’s not magic that keeps folks coming back. Just find out what the customers want and give it to ’em. Caffeine or khakis, lattes or schmattes, just make sure it’s the best they can get anywhere. We’re grateful for the example. And the coffee.
Nick Hilton - Reflections 